Conceived by two mothers, friends and professionals, one a pharmacist and the other from a business marketing background, Sweet and Wild was born from the idea that we need to do everything we can to protect our most precious gifts - our children. And for us, that means protecting their health and their future.
We believe that children should remain as innocent and pure for as long as possible. Bath time shouldn’t be toxic – it should be fun, without the need to worry about our children's skin.
In a world where we are surrounded by an ever increasing number of chemicals, we realise that it can be difficult to avoid them. As mothers with real experiences of children's skin problems including severe eczema, we found it tricky to find the products that we could trust, or ones that worked. So we decided to create our own - and that avoiding the use of chemical ‘nasties’, which can cause irritations or allergies, was a good place to start…
"Children are our greatest natural resource".
Herbert Hoover, 31st President of the United States
Sweet and Wild - caring with nature
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